Website Redesign for
Testimonial
Kristine did amazing work for our company upgrading the structure and design of our digital presence. 1000% recommended! Don't miss a chance to work with her!
Timeline
3 weeks
Overview
eCOMHUB.agency is a front-runner in e-commerce sales strategies, known for setting new standards with their data-backed growth models, lessons and client success stories.
To match their rapidly evolving expertise and industry presence, they’ve partnered with me for multiple redesigns of their website:
- the first at the end of October 2023; 
- a strategic refresh starting 2025; 
- and now, their second full web redesign in September 2025. 
This ongoing collaboration highlights both the trust we’ve built over time and the critical role of their website as a hub for their growing credibility, insights, and client acquisition.
Objective
The primary goal for this web redesign was to:
- Align with their data-driven and creative approach; 
- Scales with their expanding knowledge base, client results, and insights library; 
- Enhances credibility and differentiation in the competitive e-commerce consulting market; 
- Improves user journeys and engagement across desktop and mobile. 
Result
- Complete Restructure: Reorganised site architecture to prioritise case studies, client wins, and insights as central trust-builders. 
- Modern Design System: Clean typography, data-centric visuals, and bold layouts that reflect both analytical rigor and creative thinking. 
- Enhanced UX: Improved navigation, micro-interactions, and responsive behavior for smoother user journeys. 
- Engagement Boost: Redesigned pages highlight measurable client results and lessons learned, creating an immediate sense of leadership. 
- Long-term Impact: A scalable design foundation built in Framer that supports future content, case studies, and ongoing evolution of the brand. 




